Collaboration & Goals
Every project starts with collaboration. We learn everything about you, collectively define the project, set goals for the weeks to come, and determine metrics for success.
Where did you start?
Where do you want to go next?
What do you value?
Who are your customers and why do they care about you?
Who is your competition and what are their strengths?
What opportunities exist for you to stand out?
We immerse ourselves in your industry, and learn through observation, research, and analysis.
We continuously put ourselves in the shoes of your users to empathize with their problems, understand their emotions, their experiences, and validate that we’re on the right path.
Who is your audience and how do they think?
What problems are they having that your company is eager and able to solve?
How can we validate every step along the way?