Case Study

Creating an effective platform to track, measure & improve Stemi & Stroke Performance.


The Kickoff

In the early days of their idea, we were approached by Tom and Eric to become a design and development partner. Ideas these days are a dime a dozen and it's the team and execution behind an idea that helps make it successful.

The problem they were continuously experiencing was surrounded with inefficient practices, large meetings with tons of personel, and no accessible way to communicate about their stemi (heart attack), stroke, and trauma cases.

With Tom & Eric having a combined 25+ years in the Cath Lab, they contained all of the insights and connections we'd need to ensure we'd be building the right product and solving the right problems.


The Basics

It’s no surprise that the medical industry’s practices are outdated and inefficient. There are so many processes that still use pen and paper, which makes things more complicated, less accessible, and nearly impossible to use the data to make actionable decisions and adjustments.

Working with AttackTracker, we identified issues for Stemi (Heart Attack) & Stroke practices between Cath Labs and EMS. Communication was hazy and in some cases non-existent, the review process is bloated, and the ability to act on the data was nearly impossible.


Seconds Save Lives

With stemi, stroke, and trauma emergencies, every second matters. We set out to create a platform built around enhanced communication, phase specific goal tracking, and actionable trending metrics.


Branding & Identity

We created a color palatte and logo for AttackTracker as well as a collection of different stationary concepts that were used and put to production.

Brand Colors


Web Application


We went through a few different iterations that played with overall aestethics and logo placements as we finalized the branding and identity.

Ultimately we settled on a simplistic interface that helped create an overview of performance on the dashboard as well as the most recent cases logged.

Final Application Design


Watch Application

Streamlined Entry

With our ability to streamline case entry using new wearable technology, we explored the possibility of physicians being able to focus on the patient while seamlessly creating cases. This was brainstormed to supplement the elimination of data redundancy and continue to minimize the hours of recap and data entry later.

“We were looking for a partner to own design and development and the team at Headway went over and above. They helped us create incremental phases of our product that tested our assumptions and produced a more effective and valuable product because of it.”

Tom Selissen

CEO, AttackTracker

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