Coaches need a better resource to help young athletes grow in leadership, teamwork, and emotional intelligence.
The team from the 3rd Element is made up of parents and coaches that understand what's missing in the sports industry: a focus on self-awareness and healthy communication skills. While most programs focus on physical skills and game skills, 3E wanted to focus on intangibles such as leadership, teamwork, and emotions.
Many soft skills programs currently in the market are delivered in a format where athletes can't complete the program on their own. With those resources, the results tend to be less than satisfactory. It's not that the content is poor, it's the delivery mechanism.
Coaches and athletes have busy schedules between school, work, and travel. Athletes need to be able to access this valuable content no matter where they are and get results. In the past, there was also no simple way to track progress, identify internal struggles with each athlete, and build a stronger relationship with their coach.
With 3E, we designed and developed a mobile-focused learning platform. Athletes can easily access the content and continuous assessment on their phone. In the web-based app, coaches, parents, and teachers can track student progress and gain new insights on how to be more helpful to them. On the back-end, the 3E team can also easily update and add new video content to continuously improve the value the platform provides.
Empowering athletes where they are
3E allows users to participate, engage, and grow right on their phone. They can access video content with stories from professional athletes and coaches, and even hear stories from other young athletes.
Every athlete completes assessments within the app to better understand themselves. This highlights their strengths and weaknesses and even provides insight so they can make improvements. In the athlete profile, they can keep track of where they are within lessons and document their journey.
The 3E team developed a customized learning program to focus on common behaviors specifically found within sports. Every lesson gets delivered through a mixture of assessments and videos. The video lessons are presented by professional coaches and athletes. Within those lessons, they will also discover peer athlete stories of failure and victory and how their choices impacted their results.
Through a back-end dashboard, coaches and parents can see how every athlete is progressing or struggling. This creates opportunities for coaches and parents to talk to an athlete when they need it most. This dashboard gives admin users access to assessment results, lesson progress, and journal entries that athletes make as they participate in the program.
The core value of the 3E application is its content, so the 3E team needed to be able to control and update it on their own. To solve that problem, we developed the back-end of the application to have admin access to update content as needed to help them continuously improve the way athletes are learning.
While the content of the application is focused on helping athletes become more self-aware, coaches and parents gain a better understanding of the people they are leading as well. The philosophical approach of 3E is to help everyone become more accountable, a better teammate, and exceptional leaders. That's a product that people love to believe in.
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