Want a SaaS website that converts more customers? Learn how early-stage startups can create website messaging to connect with the right customers and improve your website conversion rate.

We see you early-stage founders —  you’ve successfully solved a real problem with your product (congrats!), and now you’re looking to build a homepage.

Or maybe you have one already…But it's just not working. Sales have been slow, or you're not getting demos booked.

Maybe you have some happy customers already using your MVP, but it’s been tough to get new customers interested.

So what’s going on?

You’re likely having trouble communicating your value prop in a clear, compelling way. Let’s talk about how you can fix that.

In this Open Office Hours discussion, Andrew will be joined by Anthony Pierri, Product Marketer at Headway, to unpack the best way you can approach structuring and writing strategic content for your homepage.

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Segments

00:00 - Intro
00:30 - Bad Saas Landing Page Examples
01:56 - SaaS Homepage = Positioning
02:58 - B2B SaaS Message Layers
03:45 - Website Design Homepage Layout
04:22 - Website Hero Section
08:08 - What Is A Value Proposition Statement?
09:23 - Value Prop Examples
11:20 - Q&A Starts
12:14 - Biggest Mistakes Startups Make With Homepages?
15:47 - What Should Be In The Hero Section Messaging?
16:40 - Why Do Startups Struggle Picking a Persona?
21:00 - Advice for Finding Product-Market Fit?
22:50 - Must-Have Sections For SaaS Landing Pages?
25:25 - How Should Horizontal Products Market Themselves?
32:47 - Do You Have A SaaS Website Audit Service?

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Notes from discussion

Get a Positioning Audit for Your Product Homepage‍

Connect with Anthony on LinkedIn