Empower Your Product Teams - Focus on the Right SaaS Metrics
Event details
Are you dealing with these problems?
You’re acquiring new customers for free trials, but not they’re not converting to paid customers.
Customers become paid users but leave within a few months (customer churn is high).
You’re having a hard time upselling to your current customers.
You don't have a repeatable startup growth model.
Finding the root cause
Sometimes problems you see are actually symptoms of a bigger problem.
In this Open Office Hours discussion, Andrew and Ryan dig into how to determine which metrics you need to focus on to solve those problems and how to empower your product team to make an impact.
Questions we will cover
- Which SaaS metrics matter the most?
- Where you should be looking for bottlenecks in your product?
- What really happens when you fix them?
- What’s the most effective way to improve those metrics with your team?
Segments
00:00 - Introduction
01:50 - Ready to Scale Video Series
02:04 - The Right SaaS Metrics
02:58 - Customer Segmentation and Context
03:54 - Pirate Metrics and Customer Journey
04:51 - Unit Economics SaaS
08:36 - Theory of Constraints
12:06 - Customer Perspective in Funnel
14:20 - Customer Behavior in Funnel
16:00 - Magic Moments
18:12 - Multiple Personas and Journeys
19:14 - Define SaaS Metrics to Focus On
22:16 - SaaS Analytics vs Qualitative Research
26:14 - Empowered Teams vs Feature Teams
28:18 - Customer-Centric Team
31:27 - Product Team Structures
32:32 - Problems with Feature Teams
34:44 - Product Roadmap Examples
35:33 - Benefits of Empowered Teams
37:47 - Continuous Impact Loop
41:08 - Discussion
46:16 - Common Mistakes with Product Analytics
53:36 - Customer-Led Growth
57:40 - Closing Thoughts
Learn more
This presentation is from our Ready to Scale video series.
Get free access to Ready to Scale
About Open Office Hours
Have a question about your product or feeling stuck on a project? Not sure what to do next? Get your questions answered - for free.
Ask us anything about tech startup advice, new feature testing, product strategy, app design, and software development after the discussion.
Join Andrew Verboncouer, Partner & CEO at Headway, and other special guests to help you reach your goals.
Get the feedback you need to move forward. Learn alongside other founders, product leaders, and industry experts with candid and honest discussions around creating better products.
Presenters
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Empower Your Product Teams - Focus on the Right SaaS Metrics
Watch the recording
Are you dealing with these problems?
You’re acquiring new customers for free trials, but not they’re not converting to paid customers.
Customers become paid users but leave within a few months (customer churn is high).
You’re having a hard time upselling to your current customers.
You don't have a repeatable startup growth model.
Finding the root cause
Sometimes problems you see are actually symptoms of a bigger problem.
In this Open Office Hours discussion, Andrew and Ryan dig into how to determine which metrics you need to focus on to solve those problems and how to empower your product team to make an impact.
Questions we will cover
- Which SaaS metrics matter the most?
- Where you should be looking for bottlenecks in your product?
- What really happens when you fix them?
- What’s the most effective way to improve those metrics with your team?
Segments
00:00 - Introduction
01:50 - Ready to Scale Video Series
02:04 - The Right SaaS Metrics
02:58 - Customer Segmentation and Context
03:54 - Pirate Metrics and Customer Journey
04:51 - Unit Economics SaaS
08:36 - Theory of Constraints
12:06 - Customer Perspective in Funnel
14:20 - Customer Behavior in Funnel
16:00 - Magic Moments
18:12 - Multiple Personas and Journeys
19:14 - Define SaaS Metrics to Focus On
22:16 - SaaS Analytics vs Qualitative Research
26:14 - Empowered Teams vs Feature Teams
28:18 - Customer-Centric Team
31:27 - Product Team Structures
32:32 - Problems with Feature Teams
34:44 - Product Roadmap Examples
35:33 - Benefits of Empowered Teams
37:47 - Continuous Impact Loop
41:08 - Discussion
46:16 - Common Mistakes with Product Analytics
53:36 - Customer-Led Growth
57:40 - Closing Thoughts
Learn more
This presentation is from our Ready to Scale video series.
Get free access to Ready to Scale
About Open Office Hours
Have a question about your product or feeling stuck on a project? Not sure what to do next? Get your questions answered - for free.
Ask us anything about tech startup advice, new feature testing, product strategy, app design, and software development after the discussion.
Join Andrew Verboncouer, Partner & CEO at Headway, and other special guests to help you reach your goals.
Get the feedback you need to move forward. Learn alongside other founders, product leaders, and industry experts with candid and honest discussions around creating better products.
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