Continuous Discovery Habits for Startups with Teresa Torres
Event details
How do you know that you are making a product or service that your customers want?
How do you ensure that you are improving it over time?
How do you guarantee that your team is creating value for your customers in a way that creates value for your business?
Join Ryan and Robert for a discussion with Teresa Torres, internationally acclaimed author, speaker, and coach as they dig into her upcoming book Continuous Discovery Habits which is designed to be a product trio's guide to a structured and sustainable approach to continuous discovery.
Discussion topics
- Continuous Discovery
- Opportunity Mapping
- Tactics for teams conducting customer discovery
- Approach to experiments and prototypes
Segments
00:00 - Intro
01:02 - Why Write Continuous Discovery Habits Book?
02:15 - Where Product Teams Struggle Most?
05:18 - Types of Organizations and Projects Teresa Works With
07:52 - Friction Organizations Face with Product Discovery
09:10 - Collaborating with Sales Teams for Discovery Interviews
12:01 - Why Weekly Engagements with Customers
15:00 - Ideal Outcomes From Continuous Discovery Habits Book
8:10 - Guiding Leaders to Slow Down and Focus on Discovery
22:40 - Recruiting Customers for Research?
25:30 - Creating a Strong Offer for Customer Outreach
30:45 - Conducting Virtual Interviews with Customers
35:00 - Why Three People for Customer Interviews
38:04 - Synthesis and Communication to Key Stakeholders
44:00 - Understanding the Impact of Continuous Discovery
47:45 - Question From Audience - Research Quality vs Quantity
Resources From Teresa Torres
Buy Teresa's Book - Continuous Discovery Habits
Continuous Discovery Habits Community
About Teresa Torres
Teresa Torres is an internationally-acclaimed author, speaker, and consultant. She teaches a structured and sustainable approach to continuous discovery that helps product teams infuse their daily product decisions with customer input. She’s coached hundreds of teams at companies of all sizes, from early-stage start-ups to global enterprises, in a variety of industries. She has taught over 7,000 product people discovery skills through the Product Talk Academy. She’s the author of the upcoming book, Continuous Discovery Habits, and blogs at ProductTalk.org.
Presenters
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Continuous Discovery Habits for Startups with Teresa Torres
Watch the recording
How do you know that you are making a product or service that your customers want?
How do you ensure that you are improving it over time?
How do you guarantee that your team is creating value for your customers in a way that creates value for your business?
Join Ryan and Robert for a discussion with Teresa Torres, internationally acclaimed author, speaker, and coach as they dig into her upcoming book Continuous Discovery Habits which is designed to be a product trio's guide to a structured and sustainable approach to continuous discovery.
Discussion topics
- Continuous Discovery
- Opportunity Mapping
- Tactics for teams conducting customer discovery
- Approach to experiments and prototypes
Segments
00:00 - Intro
01:02 - Why Write Continuous Discovery Habits Book?
02:15 - Where Product Teams Struggle Most?
05:18 - Types of Organizations and Projects Teresa Works With
07:52 - Friction Organizations Face with Product Discovery
09:10 - Collaborating with Sales Teams for Discovery Interviews
12:01 - Why Weekly Engagements with Customers
15:00 - Ideal Outcomes From Continuous Discovery Habits Book
8:10 - Guiding Leaders to Slow Down and Focus on Discovery
22:40 - Recruiting Customers for Research?
25:30 - Creating a Strong Offer for Customer Outreach
30:45 - Conducting Virtual Interviews with Customers
35:00 - Why Three People for Customer Interviews
38:04 - Synthesis and Communication to Key Stakeholders
44:00 - Understanding the Impact of Continuous Discovery
47:45 - Question From Audience - Research Quality vs Quantity
Resources From Teresa Torres
Buy Teresa's Book - Continuous Discovery Habits
Continuous Discovery Habits Community
About Teresa Torres
Teresa Torres is an internationally-acclaimed author, speaker, and consultant. She teaches a structured and sustainable approach to continuous discovery that helps product teams infuse their daily product decisions with customer input. She’s coached hundreds of teams at companies of all sizes, from early-stage start-ups to global enterprises, in a variety of industries. She has taught over 7,000 product people discovery skills through the Product Talk Academy. She’s the author of the upcoming book, Continuous Discovery Habits, and blogs at ProductTalk.org.
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