Product-Led Onboarding: Critical Steps to Turn Users Into Lifelong Customers
Event details
Ramli John, author of Product-Led Onboarding joined Ryan and Robert on Exploring Product to discuss key insights from his new book, break down what most SaaS companies get wrong, and share tips to set up product onboarding for success.
Segments
00:00 - Intro
01:15 - Why User Onboarding Impacts Your Startup
02:10 - Common Mistakes with User Onboarding
05:29 - Why Write Product-Led Onboarding Book
07:40 - What Does Good User Onboarding Look Like?
11:00 - What Is A Good Time To Value?
13:55 - Onboarding Is An Artform
14:50 - No Silver Bullet For Onboarding
15:20 - Good Friction Concept
16:50 - Outside vs Inside View
21:30 - Bowling Alley Framework
22:59 - Identify User Success
23:48 - Map Out User Journey
24:21 - Vet Every Step
25:20 - Straight-Line Onboarding Experience
26:13 - Determining What Is Mission Critical
35:09 - Early Adopters + User Motivation
42:17 - Case Study: Canva
52:01 - When to Reimagine Your Process
56:09 - Where Do Free Trials Fit In?
58:47 - Wrap Up
About Ramli
Ramli is a Toronto-based product growth marketer helping product-led businesses convert more of their free users into lifelong customers. He currently works as Managing Director at ProductLed and is the host of the podcasts: Growth Marketing Today and ProductLed Podcast.
Presenters
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Product-Led Onboarding: Critical Steps to Turn Users Into Lifelong Customers
Watch the recording
Ramli John, author of Product-Led Onboarding joined Ryan and Robert on Exploring Product to discuss key insights from his new book, break down what most SaaS companies get wrong, and share tips to set up product onboarding for success.
Segments
00:00 - Intro
01:15 - Why User Onboarding Impacts Your Startup
02:10 - Common Mistakes with User Onboarding
05:29 - Why Write Product-Led Onboarding Book
07:40 - What Does Good User Onboarding Look Like?
11:00 - What Is A Good Time To Value?
13:55 - Onboarding Is An Artform
14:50 - No Silver Bullet For Onboarding
15:20 - Good Friction Concept
16:50 - Outside vs Inside View
21:30 - Bowling Alley Framework
22:59 - Identify User Success
23:48 - Map Out User Journey
24:21 - Vet Every Step
25:20 - Straight-Line Onboarding Experience
26:13 - Determining What Is Mission Critical
35:09 - Early Adopters + User Motivation
42:17 - Case Study: Canva
52:01 - When to Reimagine Your Process
56:09 - Where Do Free Trials Fit In?
58:47 - Wrap Up
About Ramli
Ramli is a Toronto-based product growth marketer helping product-led businesses convert more of their free users into lifelong customers. He currently works as Managing Director at ProductLed and is the host of the podcasts: Growth Marketing Today and ProductLed Podcast.
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