Prototypes are tools that help you communicate your ideas. They also help you answer specific questions to find out if you're heading in the right direction.

When it comes to launching a new product or feature, risk is a reality. At Headway, we believe in reducing risk by running behavioral experiments with the target market. That allows us to pinpoint what customers need and how to build a business to support those needs.

We believe prototypes don't require code to get the answers you need to invest in new ideas. That way you can validate concepts for new products or new features faster.

In this Open Office Hours discussion Andrew and Ryan will unpack ways to think about testing behavior, and how to find out if your customers are compelled by what you’re offering.

Learn when, why, and how to use prototypes to acquire actionable customer feedback. Quickly get your solution concepts in front of customers for feedback before you invest capital into building a product or new feature.
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Segments

00:00 - Intro
01:28 - Experiment-Measure-Learn Cycle
02:37 - What is a Prototype?
02:45 - Why Prototype?
04:53 - Types of App Prototypes
05:46 - Answering A Series of Questions
08:04 - Discussion Begins
09:12 - What Type of Prototyping Does Headway Specialize In?
10:24 - Learning Curve of No Code Tools
13:42 - The Value of Rapid Prototyping
20:08 - Prototyping for Hardware Based Startups
24:48 - FDA and 510k Experience
26:35 - When to Prototype
32:14 - Examples of Prototypes
32:26 - UX Prototypes
41:03 - App Wireframes Nocode Tools
42:42 - Functional Nocode Prototype Tools

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This presentation is based on Headway's Startup Foundations Series, hosted by Andrew Verboncouer, Partner & CEO, and Ryan Hatch, Head of Product Strategy at Headway designed to help you gain traction in the most important parts of your startup.