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Understanding Your Customers When You Don't Have Any Yet

November 11, 2020

November 11, 2020

12:00 pm

Presented By

Spread the Word!

Bring co-workers, friends, and anyone else you think would benefit from the community.

Understanding Your Customers When You Don't Have Any Yet

messenger icon over gradient green background

You have a product idea, but you don't have customers yet. You're not sure if the idea is worth an investment.

What should you do next to gather the evidence you need to gain the confidence to make the ultimate decision...

Build it or let it die?

You might be thinking...

  • How do you talk to customers without a product?
  • When you don't have a product, how do you find potential customers?
  • Do I need to build something before I talk to customers?
  • How do you sell an idea and get your first customer?
  • Where do I find ideas to fine tune your concept?
  • When do I finally build a solution? And what should we build?

What you'll learn

In this discussion Ryan Hatch and Robert Kaminski of the Product Strategy Team at Headway will guide you through best practices and the mindset to discover the truth behind the potential of your idea.

  • Where to start research (before building)
  • Pre-selling before you build a product
  • Where to find early adopter customers
  • How to think in the frame of the problems (customer centric)
  • Approach to building prototypes (validate problem and demand before product features)
  • How to stop thinking about products as competitors

Live product idea assessment

Ryan and Robert will also walk through a product idea from a selected attendee to see what it's like put these principles into practice.

Submit your product idea to be reviewed during this presentation by Ryan and Robert.

Submit Here

*Only one product idea will be chosen for this event. Submit your idea by November 2nd for a chance at a free assessment.

You have a product idea, but you don't have customers yet. You're not sure if the idea is worth an investment.

What should you do next to gather the evidence you need to gain the confidence to make the ultimate decision...

Build it or let it die?

You might be thinking...

  • How do you talk to customers without a product?
  • When you don't have a product, how do you find potential customers?
  • Do I need to build something before I talk to customers?
  • How do you sell an idea and get your first customer?
  • Where do I find ideas to fine tune your concept?
  • When do I finally build a solution? And what should we build?

What you'll learn

In this discussion Ryan Hatch and Robert Kaminski of the Product Strategy Team at Headway will guide you through best practices and the mindset to discover the truth behind the potential of your idea.

  • Where to start research (before building)
  • Pre-selling before you build a product
  • Where to find early adopter customers
  • How to think in the frame of the problems (customer centric)
  • Approach to building prototypes (validate problem and demand before product features)
  • How to stop thinking about products as competitors

Live product idea assessment

Ryan and Robert will also walk through a product idea from a selected attendee to see what it's like put these principles into practice.

Submit your product idea to be reviewed during this presentation by Ryan and Robert.

Submit Here

*Only one product idea will be chosen for this event. Submit your idea by November 2nd for a chance at a free assessment.

November 11, 2020

12:00 pm

Spread the Word!

Bring co-workers, friends, and anyone else you think would benefit from the community.

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