Your SaaS Metrics Are Lying To You
Event details
Corey Haines, Founder of Swipefiles and Marketing Lead at SavvyCal shares his hot takes on SaaS metrics that don't really matter and what to focus on instead.
SaaS metrics and KPIs give you a pulse on what's working, not working, and what you should do next.
What if one of those KPIs gets off track, but your SaaS startup is growing really fast? Do you try to fix it?
Corey Haines shares his experiences and hot takes from working at Baremetrics and consulting other startups with their SaaS growth metrics.
Topics covered
- LTV (Lifetime Value of a Customer)
- CAC (Customer Acquisition Cost)
- ARPU (Average Revenue Per User)
- Attribution in Marketing
- Attribution Models and Tools
- Customer Churn Rate
Segments
00:00 - Intro
01:00 - Corey's Passion for SaaS Metrics
05:57 - Critical Thinking for Startup KPIs
07:30 - Hot Take: LTV is a Useless Metric
10:00 - Why People Think They Need LTV
13:00 - Instead of Lifetime Value - Use ARPU
14:50 - CAC to ARPU for Marketing Budget
21:35 - LTV vs CAC Payback Period
24:30 - When Does Gross Margin Matter?
26:49 - Truth About Attribution Models
28:45 - Google Analytics Is Misleading
30:00 - The Importance of First Touch Attribution
30:50 - How to Get Better Attribution Data
33:45 - Google Analytics Alternatives
35:40 - Relationship Between Churn and Growth
38:45 - Churn Rate is Balanced by Customer Reactivation
40:25 - Customers Change Their Mind
42:00 - Lagging Indicators and Analytics
44:40 - Growth Comes in S Curves
47:30 - Revenue Expansion Opportunities
50:54 - Net Revenue to Retention
52:49 - Connect with Corey Haines
About Corey Haines
Previously Head of Growth at Baremetrics and first marketing hire at Cordial. He's consulted with dozens of startups on marketing and growth including SavvyCal, Evercast, Riverside.fm, Holloway, Beamer, and Timetastic. Currently the founder of Swipefiles, which is full of cutting edge, occasionally crazy marketing ideas to grow your SaaS.
Connect with Corey
Learn from Corey
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Your SaaS Metrics Are Lying To You
Watch the recording
Corey Haines, Founder of Swipefiles and Marketing Lead at SavvyCal shares his hot takes on SaaS metrics that don't really matter and what to focus on instead.
SaaS metrics and KPIs give you a pulse on what's working, not working, and what you should do next.
What if one of those KPIs gets off track, but your SaaS startup is growing really fast? Do you try to fix it?
Corey Haines shares his experiences and hot takes from working at Baremetrics and consulting other startups with their SaaS growth metrics.
Topics covered
- LTV (Lifetime Value of a Customer)
- CAC (Customer Acquisition Cost)
- ARPU (Average Revenue Per User)
- Attribution in Marketing
- Attribution Models and Tools
- Customer Churn Rate
Segments
00:00 - Intro
01:00 - Corey's Passion for SaaS Metrics
05:57 - Critical Thinking for Startup KPIs
07:30 - Hot Take: LTV is a Useless Metric
10:00 - Why People Think They Need LTV
13:00 - Instead of Lifetime Value - Use ARPU
14:50 - CAC to ARPU for Marketing Budget
21:35 - LTV vs CAC Payback Period
24:30 - When Does Gross Margin Matter?
26:49 - Truth About Attribution Models
28:45 - Google Analytics Is Misleading
30:00 - The Importance of First Touch Attribution
30:50 - How to Get Better Attribution Data
33:45 - Google Analytics Alternatives
35:40 - Relationship Between Churn and Growth
38:45 - Churn Rate is Balanced by Customer Reactivation
40:25 - Customers Change Their Mind
42:00 - Lagging Indicators and Analytics
44:40 - Growth Comes in S Curves
47:30 - Revenue Expansion Opportunities
50:54 - Net Revenue to Retention
52:49 - Connect with Corey Haines
About Corey Haines
Previously Head of Growth at Baremetrics and first marketing hire at Cordial. He's consulted with dozens of startups on marketing and growth including SavvyCal, Evercast, Riverside.fm, Holloway, Beamer, and Timetastic. Currently the founder of Swipefiles, which is full of cutting edge, occasionally crazy marketing ideas to grow your SaaS.
Connect with Corey
Learn from Corey
Resources Mentioned
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