You have an idea for a digital product - but you don’t know if it’s worth investing your time and resources. Does it solve a real problem? Is anyone willing to buy it? We’ll answer these questions and more while gaining an in-depth understanding of your users and your market. We'll leverage the build-measure-learn cycle, a series of user interviews, and rapid prototyping to sell to your customers before building the product.
Here are the types of problems we help solve in this phase:
Building a product is risky, and most businesses fail. Not because they can't build a product, but because they build a product no one wants.
We partner with businesses to ensure they're launching a product that creates value for all.
We validate and test the assumptions businesses have about their idea, customers, and market. We'll gain evidence that helps them move from customer development to product development with confidence.
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