A podcast about building successful software. We provide actionable advice around product validation, execution, and promotion

About The Podcast

You have what you think is a great idea, now what? How do you rapidly test your idea and learn if there’s a need that people will use and most importantly, pay for?

Andrew explores how we answer these questions internally for our products, clients, and also feature special guests to discuss their experiences within their startup and business endeavors.

Find Us On

Episode 13

Building Businesses that Create Value

ft. Kyle Bragger

May 25, 2017 · 57 Minutes

In this episode, Andrew talks with Kyle Bragger about his path into design, tech, business, and more. Kyle is co-founder and currently running Exposure with Luke Beard. You may also be familiar with some of Kyle's other projects: Forrst, Statshot, or Thinglist.

Episode 12

Design Leadership & Team Communication

ft. Helen Tran

March 10, 2017 · 53 Minutes

In this episode, Andrew talks with Helen Tran, a Design Lead at Shopify. They talk about design leadership, what it takes to communicate well within a large product team, and using design to reach business goals.

Episode 11

Creating Delightful Customer Experiences

ft. Kris Eul

December 16, 2016 · 47 Minutes

In this episode, Andrew interviews Kris Eul, Director of Customer Partnerships at Kipsu. They talk about focusing on outcomes, meeting customers at the lowest point of friction, and creating delightful experiences.

Episode 10

Raising Capital for the First Time

ft. Drew Wilson

November 22, 2016 · 53 Minutes

In this episode, Andrew and Drew talk about on his background and how he got into design and development leading to shipping almost 40 of his own products into the wild. They discuss Drew's first experience raising funding and pitching to investors in Silicon Valley and Drew lends advice to entrepreneurs looking to raise funding.

Episode 9

Democratizing Data Research & Value-Based Interviewing

ft. Joe Razza

November 11, 2016 · 49 Minutes

In this episode, Andrew interviews Joe Razza on his background into design, and explores how they're democratizing data research and visualization at Knowledge Hound. We also talk about their new approach to hiring through value-based interviews as they look to scale their team and efforts up.

Episode 8

Building Bots as a Business (BaaBs)

ft. Jamie Wright

October 25, 2016 · 40 Minutes

In this episode, Andrew interviews Jamie Wright on his history and path into technology and bots, and explores modern tools and kits that help streamline BaaBs. We also talk about his standup bot, Tatsu, and his experiences starting up a co-working space in Toledo, Ohio.

Episode 7

Segmenting Users for Better UX

ft. Pete Bernardo

October 11, 2016 · 60 Minutes

In this episode, Andrew talks with Pete about his path into UX, using intercom for segmentation, and utilizing slack bots to add value to your team.

Episode 6

Psychology & Behavioral Design

ft. Victor Yocco

September 13, 2016 · 49 Minutes

In this episode, Andrew interviews Victor as they dive into the methods and benefits of using psychology and behavioral design to better serve customers. They also talk about Victor's new book about these same topics, heuristics, and more - titled Design for The Mind.

Episode 5

Bootstrapping your Startup

ft. Ben Bartling of Zoomshift

August 30, 2016 · 29 Minutes

In this episode, Chris interviews Ben Bartling of Zoomshift on his entrepreneurial journey and how, along with his partner Jon, they've been able to bootstrap their startup in Wisconsin.

Episode 4

Focusing on Customer Success

ft. Brian Reath of Handshake

August 17, 2016 · 50 Minutes

In this episode, I interview Brian Reath of Handshake. We talk about how Handshake has grown by focusing on their customers success and balancing and prioritizing attention in their three-pronged market. We also discuss his time at CCI in a more corporate environment and how that translated into his startup endeavors and success.

Episode 3

Telling Tales Wrestling Whales

ft. Ben Johnson of Elegant Seagulls

July 20, 2016 · 34 Minutes

In this episode, Andrew and Chris interview Ben Johnson of Elegant Seagulls. The discussion explores the value that design storytelling, empathy, and differentiating your brand (business, startup, or brand) can create.

Episode 2

Start With Why

July 5, 2016 · 27 Minutes

We discuss why you should fall in love with the problem and dig deeper beyond user requests. We also share a couple examples of our experiences with small requests that led to big gains. Learn more about customer problem interviews and using the 5 whys in your projects.

Episode 1

Mitigating The Risks of Startup Ideas

June 22, 2016 · 35 Minutes

Andrew & Chris discuss different methods, strategies, tools and tactics you can use to start validating and mitigate the risk of pursuing your ideas.

Episode 0

The Intro

June 7, 2016 · 11 Minutes

Andrew and Chris introduce themselves, the podcast and Headway.


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