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Design Sprints

Get the answers you need for your product in one week

Challenges that design sprints can solve

Products

  • Will people pay for our product?
  • Are they willing to change their habits to use it?
  • Why do customers stop using our product?
  • Are we solving the right problems?

Features

  • What new features do customers need?
  • Is this a feature that customers will pay for?
  • How can we improve our current features?
  • Why are customers not using this feature?

The benefits of design sprints

One week. Incredible results.

Save time & money

Don't waste resources on a product or feature no one wants

Learn quickly & effectively

Shortcut the process to get the answers you need

Gather valuable evidence

Reduce your risk with data to guide your product growth

Stop endless debate

Let the evidence guide your team

Make meaningful decisions

Gain confident in the choices you make to grow your product

A clear path forward

Know what you need to do next

What is a design sprint?

A design sprint is an industry proven process created by Google Ventures that helps you answer critical business questions through design, prototyping, and testing ideas with customers.

It incorporates business strategy, innovation, behavior science, and design thinking into an easy to use framework that any team can take advantage of.

Day 1
Understand & Define
Day 2
Decide & Diverge
Day 3
Prototype
Day 4
Validate
Day 5
Next Steps Report
Day 1

Understand & Define

What are the user needs, business needs, and technology capacities? What is the key strategy and focus? Where do we provide the most value?

  • 360 Lightning Talk
  • Competitive Overview
  • User Interview
  • Stakeholder Map
  • Summarize learning and first ideas
  • User Journeys
  • Design Principles
  • First Tweet

What we'll define:

The opportunity and theories the team has around the problem and solution

What perspective and perceptions our customers have about the problem

Day 2

Diverge & Decide

How might we create a solution that would solve for what we know today?

  • Sketch 8 ideas
  • Sketch 1 idea
  • Sketch 1 Storyboard
  • Zen Voting
  • Team Review
  • Thinking Hats

What we'll decide:

What solution ideas does the team have?

What ideas will help us learn the most?

Day 3

Prototype

Create a prototype that makes our idea real and interactive so we can get feedback from real users.

  • Mock
  • Demo
  • User Interviews
  • Video
  • Physical Prototype

What we'll decide:

What is the right method for our testing?

What is the right level of fidelity for learning and building confidence?

Day 4

Validate

Test the ideas with users, business stakeholders, and technical experts.

  • User Testing
  • Stakeholder Validation
  • Technical Feasibility Validation

What we'll learn:

What gaps or leaps of faith are we asking users to take in the proposed journey?

Where can we clarify through flow, expectations, and messaging?

Day 5

Next Steps Report

Organizing feedback, identifying patterns, and using insights to shape the next steps for gaining clarity and confidence.

  • Mock
  • Demo
  • User Interviews
  • Video
  • Physical Prototype

What we'll learn:

What insights can be incorporated back into the team?

What do we want to continue testing or test more deeply?

We had a lot of ideas. Ideas all over the place. And once we started working with Headway and their methodology, that really helped us start with the discussion around the business and the market as opposed to going straight to the technology and requirements.
Brian Tristani
Co-Founder, The 3rd Element

Who is involved in a design sprint?

Our Team

  • Product Strategist
  • 1-2 Product Designers

Your Team

  • Stakeholders
  • Product Owners
  • CTO

Design sprint deliverables

Prioritized List of Customer Opportunities / Touchpoints

Customer Journey Map

Baseline of Current Metrics & Hypothesis to Improve Metrics

Repository of Customer Interview Scripts, Notes, & Recordings

Summary & Analysis of Customer Patterns / Opportunities

Clickable Prototype

Dynamic Roadmap for Product Phases

Design sprint deliverables

One week. Incredible results.

Prioritized List of Customer Opportunities / Touchpoints
Customer Journey Map
Baseline of Currrent Metrics & Hypothesis to Improve Metrics
Repository of Customer Interview Scripts, Notes, & Recordings
Summary & Analysis of Customer Patterns / Opportunities
Clickable Prototype
Product Phases

Run a design sprint with us

We'll help you gather the evidence you need to move forward with confidence.

Get a Free Consultation

Invest in the right features

Don't waste time and money building features your customers don't want. Learn a proven method to help you choose what features to build first so that your product can succeed.