In this Open Office Hours live stream, Andrew and Ryan will help you determine whether people will actually buy your solution or if you need to pivot into better opportunities.

Learn ways you can collect evidence and test the demand of your solution idea. Plus tune in for a live Q&A after the discussion.

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Segments

00:00 - Intro
01:42 - Why Testing Market Demand Matters
04:27 - 3 Ways to Test Market Demand
06:06 - Pirate Model of Startup Metrics
09:10 - Examples of Testing Market Demand
11:11 - Context for Testing
15:38 - 5 Risk Types
28:31 - When Sales Team Wants You To Build New Product Features
32:57 - Funnel Stages
37:00 - Types of Research
41:52 - Identifying the Right Customers
48:23 - Currency Ladder
57:30 - Closing Thoughts

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This presentation is based on Headway's Startup Foundations Series, hosted by Andrew Verboncouer, Partner & CEO, and Ryan Hatch, Head of Product Strategy at Headway designed to help you gain traction in the most important parts of your startup.