Learn how to effectively communicate your product’s value through customer interviews.
Headway shares what we’ve learned performing hundreds of user interviews for product, marketing, and speaking your user’s language.
“You guys packed so much value into it without it feeling overwhelming. The guide identified a problem that I have and gave me a plan to follow with the tools I need to succeed.”
- Gathering Powerful Testimonials
- Finding Users to Interview
- Preparing for Interviews
- Contacting Users for Interviews
- What Questions to Ask
- Conducting Interviews
- Action Items to Improve Your Marketing
- Analyzing User Feedback
- Understanding Customer Language
- Email Survey Template
- Worksheets to Improve Your Process
“Before building anything, it's imperative to know what problem you're solving and how your product addresses core pain points. This provides detailed instruction in getting in front of the right people and obtaining the feedback needed in continuing to provide value.”
Start Communicating Your Product's Value