Learn how to create landing pages that convert for your app idea and increase sales through powerful copy and effective design elements with Webflow.

The Marketing Team at Headway will walk you through the basic elements of creating connection with a clear message and design that converts visitors into customers.

What you'll learn

• How to craft a clear message for your customers

• Essential elements that create trust and urgency

• A proven landing page flow to get you more customers

• Getting started with Webflow (for free)

Segments

00:00 Overview
00:59 - How People Actually Read Websites
2:09 - Crafting a Clear Message
3:05 - The Elements of a Landing Page
8:00 - Landing Page Wireframes & Mockups
9:46 - Intro to Building in Webflow
19:40 - Testing Your Landing Page
21:14 - Landing Page Case Study Example
24:25 - Tools & Resources
26:10 - Questions

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Creating wireframes in Figma

Figma is a free design tool that you can use to create your landing page wireframes and ideas. You can find wireframe templates on the Figma Community here. As you assemble the design of your landing page, brainstorm different sets of copy, headlines, and calls to action to experiment with.

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Getting started with Webflow

Webflow University

Webflow Templates

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Other tools to create landing pages

Squarespace

Mailchimp Landing Pages

Wordpress

Carrd

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Resources, inspiration, and analytics

Swipe Files

Building a Story Brand

A/B Testing Guide

Hotjar

FullStory

Fathom

Google Analytics

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Related videos for new app ideas

Create App Wireframes in Whimsical

Using Figma Prototypes to Validate Your App Idea

Understanding Your Customers When You Don't Have Any Yet

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