We'll help you create unique brand positioning, design standout visual identities, and craft people-friendly digital experiences.
Brand design plays a crucial role in establishing trust with new customers and maintaining a strong visual identity.
A taste of what we can do
There’s more where this came from
The cost of weak branding for new companies and products
First-impressions don't have do-overs. The standards are higher than ever for launching new products. Your visual brand needs to impress online and in your product to start off strong.
A weak brand may lead customers to view your business as unprofessional, eroding trust and credibility, and impacting overall perception.
A lackluster brand often fails to stand out in the market, leading to lower visibility among potential customers and making it difficult to differentiate from competitors.
A weak brand may stifle growth and expansion by failing to engage broader audiences or adapt to new markets and products, limiting potential.
How we help you build a strong brand
Building a brand is a comprehensive process that involves several key steps, each contributing to the development of a strong, recognizable, and reputable brand identity.
Here's an expanded look at our process:
Deep Dive
We begin by researching your target market and audience. Understand their needs, preferences, and behaviors. This involves analyzing competitors, market trends, and customer demographics and psychographics. The goal is to find a unique position in the market that your brand can occupy.
Research target market
Study market trends
Understand audience needs
Examine demographics
Analyze competitors
Identify unique market position
Define
Your brand strategy is the blueprint for how you want your brand to be perceived in the market. This includes defining your mission, vision, values, personality, and unique selling proposition (USP). It's about deciding what your brand stands for and how it will communicate and behave across all touchpoints.
Mission definition
Vision Statement
Values Identification
Personality Development
Unique Selling Proposition (USP)
Communication and Behavior Consistency
Design
Creating the visual elements that will represent your brand, such as the logo, color scheme, typography, and other imagery. These elements should be distinctive, memorable, and reflective of your brand’s personality and values. They should work together to create a cohesive look and feel that can be applied consistently across all your marketing materials.
Logo Creation
Color Scheme Selection
Typography Design
Imagery and Graphic Elements
Cohesive Visual Language
Application Across Marketing Materials
Brand Voice
How your brand communicates is just as important as how it looks. Develop a brand voice and messaging that reflect your brand’s personality and resonate with your target audience. This will be used in all written communication, from website content and advertising to social media and customer service.
Developing a Brand Voice
Tailoring Messaging to Audience
Website Content Consistency
Advertising Tone and Style
Social Media Engagement
Customer Service Communication
Brand Management
Once the brand identity is established, it's about bringing it to life across all customer touchpoints. This includes your website, packaging, advertising, customer service, and social media. Consistency is key. Every interaction should reinforce the brand identity and values.
Unified Brand Presentation
Advertising and Marketing Alignment
Customer Service Integration
Social Media Consistency
Brand Monitoring
Building a brand is not a one-time effort but an ongoing process. Regularly monitor your brand's performance and the market to ensure your branding remains relevant and effective. Be prepared to evolve your brand over time as your business grows, the market changes, or new competitors emerge.
Continuous Brand Performance Monitoring
Market Trend Vigilance
Adaptation and Growth
Competitive Landscape Awareness
Headway's thoughtful team listened carefully, asked good questions, and helped us reimagine what our site could be. They provided solid direction and guidance for our site launch and beyond.
Cindy Durand
Senior Director of Public Affairs